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Nathalie Feyte has been appointed Chief Marketing, Sales & Revenue Officer at B&B Hotels

B&B HOTELS announces the appointment of Nathalie Feyte as Chief Marketing, Sales & Revenue Officer for Western Europe. With twenty years' experience in revenue management, pricing strategy and digital marketing, she joins the company's management committee to support its growth. With twenty years' experience in key areas such as revenue management, fare strategy, e-commerce and digital marketing, Nathalie Feyte joins the company's Executive Committee. She began her career with Air France/KLM, where she held positions of responsibility in various areas, including new aircraft management, network development and digital marketing. She then contributed to the development of e-commerce and direct sales for Europcar Mobility Group, before taking on the role of Senior Vice President Revenue Management & Pricing from 2020 to 2025. In this role, she was instrumental in transforming the company and implementing strategic programs that generated significant sales growth. This appointment is in line with B&B HOTELS' strategy to accompany its development in Western Europe and strengthen its expertise in strategic sectors, thus supporting the company's growth.